Influencer marketing isn’t always about sales. It is also about brand awareness and trustworthiness.
The right influencer carefully curates the type of products they recommend. They don’t shill everything that lands on their lap. Even if they’re being paid, they have high standards. They take their community’s trust in them seriously. Trust is difficult to build and easy to lose. In return, their fans say things like this:
So, when an influencer recommends your product over the rest, they’re vouching for you, your product’s quality and your company’s reputation. You are, in essence, borrowing “trust” from that influencer. You don’t have to build it from scratch—they trust the influencer and by extension, you.
Think back to Nike. In 1984, they were unknown in the basketball world. No basketball fan was dying to purchase a pair of Nike shoes. But Jordan’s endorsement led to their acceptance.
And Nike went from being unknown in basketball to global dominance.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Types of influencers
Generally speaking, there are five types of influencers. They are grouped based on the size of their audience.
Knowing the different types of influencers will help you plan your budget and strategy. Here’s the breakdown:
These are influencers with over one million followers.
BTS (IG: 47.1M followers)
Lionel Messi (IG: 242M followers)
Zendaya (IG: 102M followers)
Charli D’Amelio (TikTok: 121.8M followers)
Linus Tech Tips (YT: 13.7M subscribers)