Because newsletters are considered a "must send" for your email marketing program, marketers rely on outdated or uninteresting content to fill the newsletter with enough stories to stick to a agreed pace. It is an understandable situation. The “we always send the third Tuesday of the month” mentality that can be hard to shake. But this is risky because people may stop opening these emails, unsubscribe, or even report your newsletter as spam. So once you've decided that your email program should include a regular email newsletter (and you have the content to do so), it's time to start planning and gathering inspiration for the newsletter. .
Take a look at 12 stellar email newsletter examples below and start incorporating things into your next email newsletter! The weight list The Weight List is the newsletter from food and lifestyle brand Bulletproof that champions the high-butter diet (as long as it's grass-fed, of course). Bulletproof has branded its newsletter with a job title email list clever name that aligns with its brand theme. You don't necessarily need to come up with an original name for your own newsletter. But if you can come up with something that fits your brand and gives insight into the type of content that will be in emails, it can help you develop a connection with your recipients. The weight list also does a great job of including mostly educational blog posts on food, diet, and health. Notice how the email promotes a handful of products related to the topics of the article, but it doesn't go beyond the content of the email.
The newsletter also does a great job of providing different types of content throughout. There's a blog post, recipe, founder video, and caption tips, all in one newsletter. Whenever possible, include a variety of content items so your recipient can interact with whatever they want. Morning infusion While the majority of economic news is dense, dry and makes most people want to pull their hair out, Morning Brew turns the subject into an enjoyable, even entertaining read. Humorous headlines and clever illustrations make news fun to consume (shocking, we know). Conversational language coupled with the strategic use of bullets, colons, and bold text makes it easy for you to read and digest news content.