Why make design attractive?
An Internet product has good functions, great technology and a reliable platform, but after such a product is launched, it often faces the following situations:
So what went wrong and why did you face user loss and lack of stickiness?
User stickiness is the most important criterion for measuring the quality of every Internet product. If your product design does not pay attention to the emotions and emotions of users, that kind of design can only fulfill the needs of users, but only solve user problems from a functional point of view. Did not get the user's heart. If a b2b data product has good functionality and can really solve user problems, designers believe that this type of product is a good product. If the product has scenes and feelings, it will have its soul.
Seduction is a "subtle" art
When you have a crush on someone, you will create a variety of more interesting and fun ways of communication through eyes, body, and words, so that the other party has enough interest in you, and emotionally makes the other party familiar with you and sincerely like you. The same is true for designed products. How to capture the hearts of users. The following 6 tricks can help you explore the secret of temptation.
1. Fun and playful: Design can influence human behavior through fun and playful things
(1) Boring becomes fun
Uber's rating page, it's not because you can't make the next ride-hailing service because you don't rate it, think about how many people will rate it. When your experience is simple and add fun and interesting elements to attract users' curiosity, it will turn the boring rating operation into interesting and attract users to use it.
Example
Example
(2) Add surprises beyond expectations
The login page is often used by users. When the readme is entering the password, the cute animation brings vitality to the interface; the small plot that brings joy and joy to the user can be handsome, cute, or physical attributes, in short, let the user perceive the product. vitality.
Example
(3) arouse the curiosity of users
Arouse the user's desire for something through some "teasing" thing or information. In the "Royal War" game, players don't actually know what rewards are in the crown treasure chest. It is based on curiosity, in order to open the treasure box, users do the task set crown.
Example
2. Substitute into real life: The reference to real life can give users a sense of substitution, familiarity and security
(1) Manipulate quasi-objects to quickly present information
For example, the card case design of an APP can draw lessons from the operation of people taking out bank cards from their wallets. With natural gestures, the feedback is also in line with user expectations.
Example
Example
(2) The interaction process is quasi-physical, giving users a sense of familiarity
When e-commerce first emerged, people didn't really recognize it and thought it was unreliable. However, major e-commerce websites simulate real supermarket shopping, which makes users feel familiar and safe. When you see a new thing, will it feel strange or fearful? If you use skeuomorphism to learn from real life situations in the design of products, users will feel familiar and easily accepted by users.
Shopping
(3) Situational simulacrum, setting off the atmosphere
When doing operational activities or emotionally designing products, the contextual contrast brings users into a life-like scene, and this emotional approach is more likely to make users feel good.
situation
3. Behavior-oriented: introduce some small situational details to trigger behavior
(1) Visual guidance
The following two pictures only change the position of the baby slightly, and the user's focus has changed a lot. Design expressions can communicate the main message to the user through visually guided techniques.
Example
(2) Guide prompts during operation
Guided prompts allow users to immerse themselves in the usage scenarios and focus on their tasks. During the operation, ensure that the task is completed smoothly and quickly.
Boot Tips
(3) Step-by-step guidance in the process
Whenever you suggest people do something, when you simplify things, you increase the likelihood that people will do that thing. Suggest detailed action steps to drive the user to take the first step.