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Like everything else in your venture, marketing your business is fundamental decision that always starts with a plan. In order to come up with an effective marketing plan, you need to understand the planning process and come up with the right marketing mix. The Marketing Plan The marketing plan is a way of putting down into writing your marketing goals and objectives as well as the specific actions that enable your small business to achieve them. Before you actually start marketing your business product or service, you to make sure this important document has been carefully completed and reviewed.