Taobao did not support the modification of member names/IDs at the beginning because its status in the database was extremely important, and now it supports modification because its general direction has changed, so that technical problems have to give way to strategic problems. So what is Taobao's current strategy? In fact, looking at the updates in the past two years, it is not difficult to find that from the appearance of Taoyou Circle, to the upgrade of Taobao Buyer Show community to shopping, its entrance is located on the second tab page of the homepage, and then to the grayscale test "Walking together" ”, Slogan has changed from “anytime, anywhere, you want to scour” to “too good to go shopping”, and now the word “going” has become a new theme on Taobao. The user name can be changed, Taobao wants to give everyone the opportunity to "be a new person" The function of Taoyou Circle is similar to that of Pinduoduo, and it is also a place for users to share their favorite products. After opening Taoyou Circle, users can see the products shared by themselves, the products shared by friends, and the products shared by nearby people, and the
the user to buy cash back, while the products shared by themselves are Users will be reminded that they can get commissions when they are purchased by others. As for "going around", it is a content planting community, where consumers are encouraged to post good things and life fragments found in their daily life. The emergence of "shopping" is to allow consumers to stay on Taobao for a longer time, and users sms marketing service spend more time on Taobao, which naturally means the greater the possibility of facilitating transactions. But whether in Taobao circle or shopping, or even shopping together with prominent social attributes, Taobao membership name/ID is a business card that users show in the eyes of others. So naturally, many users cannot tolerate the ID representing their avatar, which is a string of numbers or a combination of numbers and English letters.