But if users can only get a few cents as a reward for sharing the invitation poster, how many people can be willing to share? Not to mention a few cents, even a few dollars, many users are indifferent. Therefore, when designing and sharing, under the condition that the executive list budget is met, it is necessary to satisfy the user's greater sharing value return as much as possible. 2) The cost of sharing The first is the sharing process. The process executive list should not be too complicated. If the user operation is complicated, it will be time-consuming and troublesome. For users who are impatient or lazy, they will stop sharing in the middle. In particular, it avoids the situation that users need to learn to study how to share.
So when designing the sharing process, try to let users operate in a fool-like one-click manner to reduce users' time and energy costs; The second thing to note is that the threshold for sharing returns cannot be too high. Or take the executive list new activity as an example, if you need to attract more than 20 people and complete the conversion to get the reward, many users will be discouraged, so the threshold cannot be too high, but considering that some users are maliciously prostituted, the threshold cannot be set. Set too low. Based on the differences of users, multi-level thresholds with different levels executive list can be set, and different rewards can be set for different thresholds to meet the sharing needs of different users.
Which can also play a role in further motivating users to actively share. In terms of value return, users will also care about a return on executive list investment (value return / sharing cost × 100%) when making behavioral decisions. The user sharing cost can be high, but at the same time, the value return of sharing must keep up. 3) Take the risk After evaluating the high value and low cost of sharing, many users who do not care executive list about risks or have low risk awareness are actually willing to share, but some users will consider the follow-up risks to share. For example, if sharing a circle of friends, will it have a negative impact on the personality of your circle of friends; for example, if you share a certain product.