Respectively. It's simple the first time, then you'll have to change your modifiers at the end of this process every time in the future. For example, if this C Level Executive List campaign had a +50% adjustment in place for mobile, meaning your mobile bids are 150% of your base bids, you would multiply that 150% figure by 27% to get an increase. C Level Executive List An additional 41%, which in a new mobile bid adjustment of +91% (50% +41%). This is why I referred to this far right column as a "Bid adjustment change" instead of a direct "Bid adjustment". It might
Seem a bit counter-intuitive, but anchoring your base bid at the keyword level on a device gets tricky. Rather than using a single bid adjustment, you should instead change your keyword bids for your base device, which means you'll also need to C Level Executive List update your other two bid adjustments based on device. In the example C Level Executive List above, if mobile was the base device type (with bid adjustment still set to zero percent), you would first increase your keyword bids to reach your desired goal , then recalculate your desktop and tablet bid.
Adjustments. It's easier to just use all three device bid adjustments to optimize performance across devices, compared to a combination of keyword bid adjustments and bid adjustments. To sum up my recommendation: optimize your performance C Level Executive List globally across all devices, then use device-based bid adjustments to improve performance across all devices, consistent with your overall goals. Remember that during this C Level Executive List process you can check out the bid simulator to see how changes to your bids or automatic bid goals will affect your conversion volume. Achieving a target cpa becomes less imperative when a small increase in bid gets you to the top slot and a big increase in conversions. Pay attention to this balance