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contactme.jackpeter
Apr 07, 2022
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Therefore, we can find that the solution is to the needs of people who want to use fragmented time to efficiently acquire knowledge. Then the market positioning will follow, and it is the business of knowledge service market. Product positioning if market positioning is to choose a track, then product positioning is a matter of special email list how to run on the track. Especially in the face of the same user group and the same market, when there are more and more players, only by looking for differentiation in product positioning can we highlight our advantages in the fierce competition. Example: the same is to do the knowledge service market, but the product positioning of "doing a bit" and "getting" are different. In the face of users' demand for knowledge, the focus is on "searching knowledge" users can consume content that is helpful or interesting, and the purpose is not so strong. On the other hand, the focus is on "asking questions". Users can obtain answers to unclear questions through targeted questions, which has special email list with a strong purpose. Similarly, taobao and pinduoduo are both in the retail e-commerce market. The former started early to focus on integrating information to provide diversified shopping needs; while the latter started from social grouping and focused on providing lower-priced shopping needs. When we have determined the market positioning and product positioning, we will naturally determine the brand positioning. For example, combining the above two cases, we can take a look at the brand positioning that is obtained and the most popular. The difference in brand positioning depends on the difference in market positioning and product special email list positioning. For example, the brand positioning in the above table looks similar at first glance, but the taste is still completely different. 3. Summary brand positioning depends on market positioning and product positioning. What problem does market positioning consider solving? Does product positioning consider how to solve this problem? Both market positioning and product positioning need to be based on user needs.
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