Apr 06, 2022
In General Discussions
In 2008, iPhone OS 2.0 and the App Store came out, and Shazam became the first native application to land on iPhone OS 2.0. Since then, Shazam has forged an indissoluble bond with Apple. As the "black technology" of that era, Shazam's "listening to songs and recognizing music" function is a representative of the few early days of smart phones. Since that year, Shazam has been streaming Apple Music — music that users identify through Shazam can go to Apple Music for listening. According to data from the end of 2009, Shazam's purchase conversion rate is as high as 8%. In 2014, Apple simply integrated Shazam's functions directly into Siri in IOS 8 - users do not need to download Shazam, just ask. Siri to know the information of the currently playing track. From streaming for Apple Music to streaming for Spotify, Shazam has a very high conversion rate and a broad entrance, but Shazam never positions itself as a music player software, but has always focused on its own interests and technical advantages until Today, Shazam can't even play identified music in the background. However, for many years, Shazam has been job title email list performing poorly in terms of profitability, losing money all the year round. It was not until 2016 that it turned a profit, but the profit was not much, only $54 million. In 2018, Apple "fished" Shazam, pocketing him for $400 million. The acquisition price of $400 million is far lower than Shazam’s valuation of $1 billion at the time. The logic behind this bid is that Shazam is just a dedicated artificial intelligence and does not have “imagination space”. Therefore, the corresponding $400 million is only the value of the Shazam app itself. But in fact, the combination of Apple Music and Shazam triggered a lot of reverie in the industry at that time. Shazam, when it was acquired, has been downloaded more than 1 billion times and has nearly 500 million users. It is known as a "data gold mine" for music lovers around the world, and its market size is about 90 times that of Apple Music. Therefore, this acquisition means that Apple Music will reach potential customers in more countries and regions in a short period of time, and the recommendation capabilities of both Shazam and Apple Music will be improved in user sharing. In addition, Shazam's basic technology and its AR augmented reality technology launched in 2017 can be directly integrated into Apple's existing technical architecture, bringing further improvements to the native functions of Apple's system - this is not the first time Apple has acquired way to make up for the shortcomings of its system technology.