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Md Monower hossain
Jun 19, 2022
In General Discussions
There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Special leads Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t encourage engagement in an email, and many companies downright prevent Special leads engagement (e.g., sending the email from a “no reply”)! For comparison, consider the way you ask for 2-way interactions on other channels: When you blog, you ask for comments. When you post on Special leads social media, you ask for replies. When you run a webinar, you encourage real-time questions. When visitors come to your website, you ask them to talk via live chat. In all these channels, you open the door to engagement by asking buyers to engage. So why do very few B2B email programs Special leads encourage customers to respond, give feedback, and Special leads start a conversation? The answer: “ Because that’s the way we’ve always done it.” So how do you start to Special leads transition from a 1-way email sending program to a 2-way email engagement program? Luckily that change doesn’t require a complete overhaul. You already have an excellent database, tons of intelligence on your leads and customers, and you already know how to tailo Special leads and target messages for your audience. Now you just need to go from being a great sender of email to also being a great receiver of email. In this blog, I’ll give you three email marketing tactics to help
Tips for Email Success in the Special leads content media
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Md Monower hossain

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