Jan 13, 2022
In General Discussions
Setting objectives is an often overlooked initial step in planning your survey. To get valuable data with insights you can act on, you first need to define exactly what you're looking to get out of running the survey, why, and from whom. Ask yourself these three questions to get started: What data do I hope to collect from this survey and why?Who is my target audience?What do I want to be able to accomplish when I get my final results?Defining your goals may also involve seeing what other information is available. Doing some preliminary research on the question you're trying to answer could save you time and money. It can also give you ideas about what is missing in the current data and what you would like to address specifically.Target audienceHow do you want to target?Network of publishers:Respondents are Egypt Phone Numbers List Internet users reading content on Google's publisher websites.Publishers monetize online content through a survey to incentivize responses.Demographic data is inferred based on respondents' IP address and browsing history.Opinion Rewards app:Respondents are users of the Google Opinion Rewards app.The app monetizes users by rewarding them for completing a survey with Play Store credits.Demographics are self-reported by users when they register to use the app.Now that you've defined your goals and selected the type of survey you want to conduct, take careful steps to target your audience(s).Who are you trying to reach? Google Surveys lets you target users based on various attributes, including: age range, gender, language, device type (Android only vs. all devices), and location (region).These targeting options differ depending on the type of survey you choose to run. You need to know, based on your defined goals, what is important to you in an audience: Do you want a representative sample of a country's population for a political poll? If so, use general population targeting.Do you want to reach Android phone users about a new product you are developing? If so, target Android smartphone users on the Google Opinion Rewards app.Do you want to poll your website users before making a change to your site? If so, Google offers free satisfaction surveys or custom website surveys that can be conducted in conjunction with general population surveys so you can compare the general population to your own.Step 2: PricingThe price per complete response for the survey is the cost for a user to answer all of the survey questions. The price per completed response varies depending on the targeting of your survey, the number of questions, and whether or not screening questions are included. Review prices.Surveys are charged based on a price per complete response starting at $0.10 for a question in general population surveys. .If your survey includes screening questions, the price per completed response is customized. Google determines this price based on a short audience test.